Integrated Video and Touch Screen Ads Will Promote Album’s Availability

NEW YORK – Sept. 15, 2009 — TouchTunes, the largest interactive entertainment network in North America, has partnered with Rhino Entertainment to promote the September 15 release of Break Up (Atco/Rhino) by Pete Yorn and Scarlett Johansson. TouchTunes will cross-promote Break Up on its integrated network of digital jukebox screens and Barfly television screens. Custom messaging on Barfly will be leveraged to encourage plays of Break Up tracks on the jukebox.

“TouchTunes’ on-screen promotion for the album release includes custom-designed banners and a 30 second video of Pete Yorn and Scarlett Johansson that is designed to attract customers to play the new tracks at the TouchTunes jukebox. Ads on TouchTunes’ Barfly TV screens will compliment the campaign by featuring animated graphics that encourage patrons to play the album. TouchTunes will be tracking Break Up plays and capturing the influence of the Barfly messages.

“Only TouchTunes can run integrated messages on both the digital jukebox and the location’s TV screens using Barfly to engage patrons. This goes well beyond traditional marketing. We’re providing exciting new possibilities that demonstrate that TouchTunes is the ultimate interactive entertainment network,” said Vicki Saunders, vice president, digital media and music marketing, TouchTunes. “Our 40,000 locations across the country offer artists the unique opportunity to simultaneously promote album releases to music fans while giving them the chance to hear the album too!”

The Break Up track listing is:
1. Relator
2. Wear And Tear
3. I Don't Know What To Do
4. Search Your Heart
5. Blackie's Dead
6. I Am The Cosmos
7. Shampoo
8. Clean
9. Someday

Truly a one-of-a-kind album, Break Up brings together critically acclaimed singer/songwriter Pete Yorn and the multi-talented Scarlett Johansson. In this deeply emotive yet hook-filled song cycle, Yorn and Johansson reenact the tempestuous course of a love affair on the rocks in captivating detail. The album contains eight original compositions by Yorn, ranging in tone from the lilting opener “Relator” to the disarming, retro/futuristic “I Don’t Know What to Do” to the climactic “Someday.” Completing the collection is a powerful interpretation of the art-rock classic “I Am the Cosmos” by the late Chris Bell, co-founder of the quintessential cult band Big Star.

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About TouchTunes Corporation
TouchTunes Corporation is the largest out-of-home interactive entertainment network in North America. TouchTunes provides entertainment and marketing solutions to more than 38,000 bars, restaurants, and retailers.  Since TouchTunes introduced the world’s first digital downloading, pay-per-play jukebox in 1998, the network has become the largest of its kind in the nation, with a growing library of more than three million licensed music tracks.  Customers play close to 2 million songs across the network, on average, every day.  TouchTunes delivered more than 700 million songs in 2008 alone. TouchTunes’ Barfly solution delivers a unique, on-location interactive television experience with a screen-within-a-screen for scheduled programming, custom advertising, bar promotions and social networking opportunities.  TouchTunes’ PlayPorTT is a wireless, portable tabletop system that’s gaining rapid acceptance across the country. Customers can take PlayPorTT to their table and play music and games, enhancing their in-restaurant dining experience. PlayPorTT also delivers engaging interactive promotional, advertising and marketing features.  TouchTunes is a privately held U.S. corporation with offices in New York City, Lake Zurich, Illinois and Montreal, Canada.  For further information please visit www.touchtunes.com.

About Rhino Entertainment
Based in Burbank, California, Warner Music Group’s Rhino Entertainment was founded in 1978 and is the world’s leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label’s recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.

CONTACT
Jen Maguire
Maguire Public Relations, Inc./TOUCHTUNES
212-366-1796 or Cette adresse email est protégée contre les robots des spammeurs, vous devez activer Javascript pour la voir.